Five overlooked fixes that quietly increase your Google Ads profit.

We’ve audited a lot of eCommerce accounts — from small brands to established players.
And surprisingly, most of them struggle with the same fundamentals.

The good news?
A few quick fixes can make a big difference to ROAS and spend efficiency.

Here are five that consistently pay off — and most can be done in a single afternoon:

1) Update your customer lists

Data is what powers Google’s targeting.
Updated lists give the algorithm a clearer understanding of your buyers, improving lookalikes and remarketing.

Yet many brands haven’t refreshed theirs in years — even though it takes minutes.

2) Use custom labels for control

Custom labels in Merchant Center let you segment by price, margin, seasonality, or performance.
That means smarter bidding and better campaign decisions — not one-size-fits-all budgets.

3) Activate Merchant Center promotions

Discounts and promos can show directly in Shopping results, lifting CTR during sales.
Keep one live year-round to drive newsletter signups or repeat purchases.

4) Rebuild your product titles

Your Shopping titles are the front line.
Replace generic or internal names with keywords customers actually search for.
It’s one of the simplest ways to increase visibility and clicks.

5) Make YouTube ads feel native

The best YouTube Shorts ads don’t look like ads.
Skip the heavy B-roll and background music.
Focus on authentic, story-driven clips that blend naturally into the feed.

Small improvements stack up fast

If you’d like to uncover where your hidden profit levers are, we can help.

Get a free Google Ads audit —
we’ll highlight missed opportunities, wasted spend, and the exact steps to turn your account into a growth engine.