How 100 Days Drove $1.7M in Purchases at Over 700% ROAS
Exactly 100 days ago, we wrapped up a full audit of this account.
The brand was already successful — spending healthily and seeing consistent returns.
But like most established eCommerce stores, there was still a lot of hidden potential inside their existing setup.
After implementing the audit’s recommendations, the next 100 days completely changed the trajectory of their Google Ads.
The Results
+67% prospecting revenue
+35% total scale
+22% overall ROAS improvement
$1.7M in tracked purchases at a 700%+ ROAS
How We Did It
1️⃣ Feed Optimization
We rebuilt the product feed from the ground up — optimized titles, attributes, and category paths to make every impression count.
This alone reduced CPCs and increased visibility across Shopping and free listings.
2️⃣ Smart Campaign Grouping
Instead of lumping everything together, we grouped campaigns by product category and intent.
This gave us control over bidding efficiency and allowed top-performing SKUs to scale faster without dragging the rest down.
3️⃣ Prospecting vs. Branded Split
The previous setup blended branded and non-branded traffic, inflating ROAS and limiting growth.
By splitting them cleanly, we could finally see where true customer acquisition was happening — and reinvest where it mattered most.
4️⃣ YouTube and Demand Gen Expansion
We added a small-scale YouTube and Demand Gen layer focused purely on top-funnel traffic.
Even with limited spend, these campaigns increased new-user sessions and assisted conversions across the entire account.
The Takeaway
When your account is already performing, it’s easy to think there’s not much left to fix.
But structured optimization — feed, segmentation, intent clarity, and controlled prospecting — compounds fast.
In just 100 days, this brand turned a stable Google Ads account into a scalable profit engine.
Ready to See What 100 Days Could Do for You?
We offer a free Google Ads audit to uncover hidden inefficiencies, misplaced spend, and untapped growth opportunities —
so your next 100 days actually move the needle.
