Turning an underperforming gem into a profitable powerhouse in just 90 days.
Turning an underperforming gem into a profitable powerhouse in just 90 days.
When we first looked at this account, it was clear the brand had everything going for it —
strong products, loyal customers, and a great story.
But the Google Ads setup told a different story.
The previous agency had been running “optimizations” every week — adjusting bids, swapping headlines, adding negative keywords —
but never fixing the structure.
No clear strategy. No prospecting separation. No feed optimization.
The result?
An account that was bleeding money despite strong fundamentals.
The Results
✅ Conversion value jumped from $59K → $287K (+$228K)
✅ Ad spend rose modestly from $21K → $73K (+$52K)
➡️ 3× the spend. 5× the revenue.
➡️ A Google Ads account that finally worked with the brand — not against it.
What We Changed
1️⃣ Focused on the Key SKUs
We identified top-margin, high-demand products and built the entire structure around them.
No wasted budget on products that didn’t deserve the spotlight.
2️⃣ Rebuilt Merchant Center
We completely reshaped the feed — accurate titles, rich attributes, clean data.
A healthy Merchant Center became the foundation for visibility and performance.
3️⃣ Opened New Markets
The account was limited to one region, missing obvious opportunities.
We expanded into a new country with strong demand — instantly doubling qualified traffic.
4️⃣ Diversified Product Angles
Instead of repeating the same creatives and keywords, we tested new angles for every category.
That created fresh entry points for new customers and stronger CTRs across Shopping and Search.
The Outcome
In just 90 days, this brand went from stagnant to unstoppable.
Google Ads shifted from a cost center to a true growth driver —
and the founder finally saw the kind of results the brand always deserved.
Ready to Scale Like the Great Brand You Are?
If your account feels stuck despite a great product, it’s probably not your brand —
it’s your setup.
Get a free Google Ads audit to uncover hidden blockers, missed opportunities,
and create a structure built for profitable scale.
